News

ICON has now launched in Wakefield

We are pleased to announce the ICON programme to support parents and carers to understand the normal crying pattern of young babies which will support keeping babies safe, has now launched in Wakefield.

ICON campaign

We are pleased to announce the ICON programme to support parents and carers to understand the normal crying pattern of young babies which will support keeping babies safe, has now launched in Wakefield. During the COVID-19 pandemic stress levels at home are likely to be increased further.  The aim of the ICON programme is to help parents and carers to understand what is normal and when to seek further advice, as well as develop successful coping mechanisms to manage the stresses which can be caused by normal infant crying.  

ICON is an evidence-based programme which delivers four simple messages before the birth and in the first few months of a baby’s life:   

I – Infant crying is normal

C – Comforting methods can help   

O – It’s OK to walk away   

N – Never, ever shake a baby

Further information about ICON is available at the following links: